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e-motion Stays Ahead of the Game

Mobile Search Algorithm Compatibility Already in Place

Cairo, Egypt (May 18, 2015) – The media has been buzzing with news and speculation on the impact of recent changes implemented by global giant Google to its search engine for mobile devices. The roll-out started on the 21st of April and was aimed at significantly changing mobile search results to give preference to mobile-ready web sites over non mobile-ready web sites. The roll-out will be ongoing across various regions for the coming few weeks, and the team at e-motion is not only on hand to implement any required mobile-friendly changes for new clients, but have been actively ensuring that their customers’ websites have met the necessary technical parameters for the past three years.

Almost every site can benefit from an optimized mobile experience by improving click-through rate (CTR) at the first point of contact. e-motion is thoroughly conversant with all the steps and crawler technology that can ensure that their customers come up on top with any mobile search. By anticipating future user trends e-motion has been creating sites that meet user expectations when first experienced in Google SERPs (Search Engine Results Page). With fast page load speed, short internal navigation paths, and intuitive content and information design they ensure their clients establish a lasting relationship with users though ease of access to their company websites.

The current technological trend is the rapid and staggering growth of mobile devices. According to IDC, (International Data Corporation), a leading market research, analysis and advisory firm that specializes in information technology, telecommunications, and consumer technology, a total of 1.3 billion smartphone units shipped worldwide in 2014. This represents a 27.7% growth from the 1 billion smart phones sold in 2013. Never has it been more important to ensure that your website is easily accessible to your target audience through mobile devices.