e-motion Launches Website for UNAIDS Middle East & North Africa

Raising Awareness in the Ongoing Battle against Aids

Cairo, Egypt (March 29, 2015) – Leading local media and PR company e-motion has created and launched a new website, http://unaidsmena.org/Egypt/ for the United Nations division tackling the Aids virus in the Middle East and North Africa region. The multi-lingual site has English, Arabic and French versions in order to reach the broadest audience possible and aims to increase public awareness of the disease, its impact on the community and what measures are being taken to prevent its spread.

The new website combines a comprehensive study of the spread of the disease in the region, with statistics country-by-country as well as figures showing how recent initiatives have shown positive results. Since the start of the global epidemic, around 78 million [71 million–87 million] people have become infected with HIV and 39 million [35 million–43 million] people have died of AIDS-related illnesses. New HIV infections have fallen by 38% since 2001 with AIDS-related deaths having fallen by 35% since the peak in 2005.

The site has been constructed by e-motion with full implementation of the latest in secure IT technology and covers detailed information on ongoing regional commitment and strategies, organizational policies and documentation and reports supporting the work carried out by UNAIDS Middle East & Africa. A fact sheet has been included to give a concise overview of critical information, along with a calendar of upcoming events and coverage of recent ones.  The site will be of tremendous value to all members of the community, including health professionals involved in the ongoing fight against AIDS.

e-motion expects the site to significantly increase the public’s awareness of the disease, its causes, and how to avoid exposure.  Additionally it throws the spotlight on social complications that have emerged as a result of the spread of the disease, something that impacts communities across the world.

The Joint United Nations Programme on HIV/AIDS (UNAIDS) leads and inspires the world to achieve its shared vision of zero new HIV infections, zero discrimination and zero AIDS-related deaths. UNAIDS unites the efforts of 11 UN organizations—UNHCR, UNICEF, WFP, UNDP, UNFPA, UNODC, UN Women, ILO, UNESCO, WHO and the World Bank—and works closely with global and national partners to maximize results for the AIDS response. Learn more at unaids.org and connect with them on Facebook and Twitter.